Perfect Pitch Workshop (with Mark Wallace and Alissa Greenberg)

Mark Wallace

Alissa Greenberg




WEDNESDAYS, APRIL 10—24  |  For a freelance journalist, essayist, nonfiction writer, or marketing professional, a good pitch letter can not only generate work but open doors, build new relationships, and kickstart a career. But crafting the best pitch, targeting it to the right publication, and getting it in front of the right person isn’t always simple.

In this class, you’ll gain new insights into what editors are looking for and why, and learn new ways to make your pitch letters as compelling as possible. Each class will include tips on sharpening your story ideas and presenting them to editors, as well as workshopping of student pitches. By the end of the class you should have a well-honed pitch letter ready to go out to a publication you would love to see your byline in.

We’ll also talk about generating ideas, how to find the right editor at the right publication, how to pitch early and often, and about the kind of perseverance it takes to prevail in an extremely competitive environment. Even if you’ve never published before you can still pitch and sell pieces, especially armed with the skills you’ll learn in this class.

With two decades of freelance experience, Mark Wallace‘s pitch letters have landed his byline in publications from the New York Times Magazine to The New Yorker, Wired, Salon, Fast Company and many others. He has reported from five continents, on everything from technology to politics, finance, culture, and the arts.

Alissa Greenberg is a contributing writer at Pacific Standard and a full-time freelance journalist, reporting stories at the intersection of community, culture, science, and business. She’s pitched—and published—work at The New Yorker, The Atlantic, The Washington Post, The Los Angeles Times, The San Francisco Chronicle, and Roads & Kingdoms, among others.


Number of sessions: 3

Time: 6:00 pm – 9:00 pm

Dates: Wednesdays, April 10, 17, 24

Course fee: $297

Details Price Qty
Class Registration $297.00 (USD)  

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