THURSDAYS, JULY 27—AUGUST 24 | Pitching forms the core of all freelance writing careers. Writing a great pitch is essential to success in the field. In this course we will study successful (and unsuccessful) pitches to understand what makes a pitch great, and we will workshop one another’s pitches.
In this class, you will learn how to refine the angle of your story, conceptualize a hook, and use narrative techniques to draw the attention of editors. Whether you want to write for a small-scale blog or the New York Times, it’s essential that your pitch is good enough to get your foot in the door.
Over the course of five class sessions we will cover topics including:
• Refining story ideas and coming up with unique angles
• Anatomy of a Pitch – What makes a great pitch?
• Knowing your audience: Who are you pitching to?
• How to send a pitch
• When and how to follow-up
• Considering the mobile editor
• Communicating with editors (etiquette)
• Modulating the pitch of your pitch to suit the publication
• Using narrative techniques to give your pitch pizzazz
This is a workshop-style class where each student will have pitches critiqued each week. You will leave this class with at least three pitches that are ready to send out to publications. This class is ideal for aspiring freelance writers who want to learn more about pitching, as well as established part-time or full-time freelancers who want to up their pitching game.
Anisse Gross is an award-winning freelance writer and editor. She received both her M.A. and M.F.A. from San Francisco State University, where she was honored with the Graduate Award for Distinguished Achievement. Her work has appeared in TheNewYorker.com, The Guardian, Quartz, the San Francisco Chronicle, The Believer, Lucky Peach, The Rumpus, BuzzFeed, the Brooklyn Quarterly, Edible Hudson Valley, and elsewhere.
Number of sessions: 5
Time: 6:30 pm – 9:00 pm
Dates: Thursdays, July 27; August 3, 10, 17, 24
Course fee: $345