Write The Perfect Pitch Letter (with Alissa Greenberg)

Alissa Greenberg



WEDNESDAYS, July 10, 17 & 24 |

For a freelance journalist, essayist, nonfiction writer, or marketing professional, pitch letters not only generate work but also can help open doors, build new relationships, or kickstart a career. A really great pitch has power, so it’s no wonder that writing one (plus targeting it to the right publication and getting it in front of the right person) can be so challenging.

In this class, you’ll gain new insights into what editors are looking for and learn new ways to make your pitch letters as compelling as possible. Each class will include tips on sharpening your story ideas and presenting them to editors, plus time for workshopping student pitches. By the end of the class you should have a well-honed pitch letter ready to go. We’ll also talk about generating ideas, about how to find the right editor at the right title, and about the kind of perseverance it takes to prevail in an extremely competitive environment. Even if you’ve never published before, you can still pitch and sell pieces—especially armed with the skills you’ll learn in this class.

Alissa Greenberg is a contributing writer at Pacific Standard and a full-time freelance journalist, reporting stories at the intersection of community, culture, science, and business. She’s pitched—and published—work online and in print at The New YorkerThe AtlanticThe Washington Post, The Los Angeles TimesThe San Francisco Chronicle, and Roads & Kingdoms, among others..

Contact: alissa.greenberg@gmail.com.

Number of sessions: 3

Time: 6:00 pm – 8:30 pm

Dates: Wednesdays, July 10, 17, & 24

Course fee: $175

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