Write the Perfect Pitch Letter (with Mark Wallace and Alissa Greenberg)

Mark Wallace

Alissa Greenberg




TUESDAYS, JANUARY  22 — FEBRUARY 5  |  For a freelance journalist, essayist, or nonfiction writer, a good pitch letter can not only generate work but open doors, build new relationships, or kickstart a career. But crafting the best pitch, targeting it to the right publication, and getting it in front of the right person isn’t always simple.

In this class, you’ll gain new insights into what editors are looking for and why—as well as all the reasons they don’t want to assign you that story—and learn new ways to make your pitch letters as compelling as possible.

We’ll also talk about generating ideas, how to find the right editor at the right title, how to pitch early and often, and about the kind of perseverance it takes to prevail in an extremely competitive environment. We’ll go over mistakes to avoid, and why you don’t need to fear if you’ve never published before. By the end of the class you should have a well honed pitch letter ready to go out to a publication you would love to see your byline in.

With two decades of freelance experience, Mark Wallace‘s pitch letters have landed his byline in publications from the New York Times Magazine to The New Yorker, Wired, Salon, Fast Company and many others. A selection of his work is available at http://www.boyreporter.com

Alissa Greenberg is a contributing writer at Pacific Standard and a full-time freelance journalist, reporting stories at the intersection of community, culture, science, and business. She’s pitched—and published—work at The New Yorker, The Atlantic, The Washington Post, The Los Angeles Times, The San Francisco Chronicle, and Roads & Kingdoms, among others.

Contact: markwallace@boyreporter.com.

Number of sessions: 3

Time: 6:00 pm – 8:00 pm

Dates: Tuesdays, January 22, 29; February 5

Course fee: $198

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